Believe it or not, this is actually work

It’s been a long few days in paradise, hopping Ubers from tannery to tannery, going through thousands of samples and putting my lackluster understanding of the Spanish language to the test.  But when you’re jumping headfirst into the leather business, there’s nowhere in world better… Read more

Back Alley Business

To say that Mexico has a lot of unique traditions, is putting it mildly.  For one, it’s nearly impossible to find a place open for business before 10am.  Getting a cup of real brewed coffee is a massive challenge as well, since it’s Nescafe or… Read more

Home on the Road

Life as I know it is coming to an end.  That’s a good thing.  It’s been 3 months or so since I got up in the morning, feeling old and crusty, drove to my office before the sun was in the sky, and sat behind… Read more

Mexico or Bust!

It’s been an exciting couple of months, and I’ve been laser-focused on getting away from the traditional creative director position that I’ve had, and instead take the leap into my full-time startup with my leather atelier.  Step one was leaving my job, which I did.… Read more

Ultimate Fan Cave

Re-imagining new and exciting ways to promote a brand like hhgregg, selling similar appliances and electronics, day after day for years, is one of the most difficult parts of the job. Luckily, I never found myself at a loss for unique sources in inspiration. In… Read more

Fine Lines Site Redesign

hhgreggfinelines.com In addition to my massive task of redesigning the hhgregg main website, I was also given the opportunity to spearhead the marketing and visual style of the company’s high-end division, Fine Lines.  The goal was to utilize existing assets in a cost effective manner,… Read more